Directory Work (New & Upgrades)

This task is for new clients who have NOT received directory work previously.
This task is also for clients who are upgrading to $767.
For existing clients that are already on a $767 plan, click here.

1. Ensure that the directory work form is complete. To find the directory work form, navigate to the client’s folder on the T-drive. Open the SEO folder and locate the “DWF” file.
2. Ensure we have the necessary photos placed in the client’s SEO folder on the T-drive:
   • Practice Logo that matches practice name
   • Doctor Photos
   • Cover photos
   • Office Photos
   • Team Photos
3. Ensure we have descriptions that feature the correct practice information in the client’s SEO folder on the T-drive:
   • Practice Name
   • Primary geo
   • Correct Doctors

If we do not have ALL of the items above, please do not proceed.
Instead create a webapps ticket, assigned to SEO, outlining the missing items.
Ticket Title: (HIGH PRI) SEO – Directory Information

1. Check for provider GBP listings (complete this process for each provider):
   • Search the doctor’s name and the practice phone number in Google maps. Also search the doctor’s name and the practice address in Google maps.
     • If any doctor Google listings are found for the providers at the practice, please open a new ticket, assigned to the Growth Leader.
     • If the client is on $367 or lower, please include the following note:
       • The following practitioner listings were found. Please note! The client is currently not on a $767 and practitioner cleanup is not included on their current plan. Please contact the SEO team with any questions. (Insert practitioner listing URLs).
     • If the client is on $767 or higher, please include the following note:
       • Please coordinate with the client and the SEO team to claim and optimize the following practitioner listings. For each listing, we will need a unique category that is different from the main listing category. (Insert practitioner listing URLs).
2. Create a new Yext Account:
   • Sign in here.
     • Once signed in, click, Add a New Location.
     • Click here to view the steps for adding a new client to Yext.
3. Verifications/Access
   • GBP
   • Facebook
   • Yelp
   • Healthgrades
   • YouTube (if video client)
   • Need to sort out Apple Maps process
   • Need to confirm Bing process
4. Run Nap Search after all directories are complete and Yext is fully optimized
   • Clean up directories included on the clients plan
   • Note directories that are not included in the plan to help upgrade the client